Content Manager, Gen Z

About the position

Betches Media is looking for a creative, hilarious social creator to manage our Gen Z-focused Send Help vertical, overseeing day-to-day content and helping to guide our larger Gen Z strategy. Are you the resident TikTok drama expert in your friend group? Is your camera roll full of Heated Rivalry and The Summer I Turned Pretty fan edits? Do you cope with your crashouts by making memes, TikToks, and Reels? If this sounds like you, you might be the next face of Betches’ Gen Z content.

This role is for someone who has a deep knowledge of Gen Z online and pop culture, and the passion to find (and create) the next viral series, content trends, and formats. As a key member of our content team, you’ll be helping to develop platform-first strategies, creating original social video series and franchises, and ensuring our content is both hilarious for our audience and monetizable for the business.

The ideal candidate has a fast-paced creative mind, and you should be just as comfortable on camera as you are behind a keyboard. You’re also ideally a thought leader in social and production, with deep knowledge of how platforms evolve, how audiences behave, and how to create content that cuts through the noise, whether it’s a one-off moment or an idea that can be built into our next big series.

This role reports to the Director of Entertainment & Emerging Audiences and collaborates closely across all content verticals, branded, sales, and other departments to deliver a best-in-class content experience. You’ll also be working closely with our freelance college creators, helping to create high-quality content that resonates with our Gen Z audience.

Responsibilities

• Own and lead creative strategy for the Send Help account, driving both production and social strategy that aligns with brand goals and audience growth.
• Develop, launch, and oversee innovative content franchises (video-first, series-driven, and monetizable) that become cultural touchpoints for our audience.
• Stay ahead of platform trends and set the vision for how Betches and Send Help show up on Instagram, TikTok, Threads, and future emerging platforms.
• Drive performance and growth by analyzing metrics, audience behavior, and platform insights, turning data into creative opportunities.
• Be a face of the brand across social video content (Reels, TikTok, Stories, etc.), with a confident, funny, and relatable presence.
• Lead creative ideation sessions that push boundaries of what Send Help content can look like, balancing audience delight with monetization opportunities.
• Collaborate with branded and revenue teams to create content that is both authentic to Betches’ voice and irresistible to advertisers.
• Collaborate with fellow team members, including college creators, helping guide creative output and fostering a culture of experimentation and bold ideas.
• Cover major live cultural events (Met Gala, Super Bowl, award shows, reality finales) in real time with smart, funny, and viral content.
• Represent Betches and Send Help externally, building relationships with creators, talent, and partners to expand the brand’s influence.

Requirements

• 3-5 years of experience in social media strategy, content creation, and platform-first creative development.
• Proven track record of creating viral, funny, and highly shareable content (examples encouraged).
• Deep expertise in short-form video — TikTok, Reels, YouTube Shorts — and an instinct for what makes video-first formats thrive.
• Strong comedic voice and cultural fluency — you are both extremely online and adept at translating trends into smart, funny brand content.
• Ability to own and execute social strategy at a brand level, including audience development, platform evolution, and long-term creative direction.
• Strong on-camera presence and comfort being a forward-facing representative of the brand.
• Experience developing series/franchises that balance creativity, repeatability, and monetization.
• Skilled at translating data into insights, and insights into strategy.
• Organized, entrepreneurial, and able to thrive in a fast-moving, cross-functional environment.
• Bachelor’s degree preferred, but killer instincts, experience, and receipts are what we care about most.
• Proficiency in Adobe Creative Suite, Canva, or other creative tools; video editing skills are a plus.