Paid Social Media Manager; Senior, Meta Focus

Position: Paid Social Media Manager (Senior, Meta Focus)

Location: New York

About Chartis Interactive

We are a Design, Marketing and Technology Consultancy that promotes positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values help define our culture through a variety of team perspectives, backgrounds and the ongoing support of innovation across all the solutions we provide to our Clients. We also provide a full career development program aimed at improving the skill sets and capabilities of all our employees.

What We Offer

• An environment that encourages networking and collaboration across clients and other functions of the businesses
• Active engagement with expert internal team members to improve skill sets and career development

About the role

Location: Remote within the USA in either the Eastern or Central time zones (the client is based in New York City & London). Occasional travel to New York City 1-2x per year for strategy planning and business review meetings.

Role Type: Part-time (estimated at 20 hours per week on average)

Chartis is seeking a Senior Paid Social Media Manager with deep, hands‑on expertise in Meta Ads Manager to lead paid campaign strategy, execution, and optimization for a key client.

The Paid Social Media Manager is accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media, while improving key performance metrics such as brand engagement, audience growth, traffic quality, lead generation, and conversion outcomes (app installs and engagements). This role develops social media strategies and activation plans while working with both senior and junior team members to design, implement, and optimize social initiatives based on client needs primarily across B2C engagement and potentially some B2B.

Technologies include social and paid media platforms, content and creative workflows, analytics and reporting tools, and social listening solutions.

Duties and Responsibilities

• Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns.
• Meet weekly with clients to provide performance updates, insights, and forward‑looking recommendations.
• Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns.
• Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant.
• Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor.
• Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences.
• Act as a thought leader in identifying innovative, social‑first opportunities to improve client programs throughout the year.
• Platform Execution & Optimization
• Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms.
• Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results.
• When needed, be hands‑on in managing social platforms or campaigns to ensure quality, speed, and performance.
• Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors.
• Measurement, Insights & Reporting
• Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs).
• Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans.
• Support the creation and evolution of reporting templates, dashboards, and decks for client‑facing and internal reviews. We primarily use Google Slides with Looker and ad platform‑connected Google Sheets data sources.
• Ensure…