Social Media Manager (Paid + Organic)

Role Description: Under the general direction of Collins + Co.’s VP of Marketing, this position is responsible for leading both the organic and paid social media strategy for a portfolio of the firm’s clients. This role provides high-level strategic oversight, performance accountability and day-to-day leadership to ensure all social media and digital marketing activities are executed in alignment with client goals and in the context and spirit of Collins + Co.

The Social Media Manager serves as the strategic lead across platforms, ensuring integrated organic content, paid media performance and community engagement work together to drive measurable results.

Principal Accountabilities

• Partner closely with VP of Marketing and the social media team to ensure client strategies align with overall company vision, growth initiatives and performance goals
• Develop comprehensive organic and paid social media strategies that drive brand awareness, engagement, lead generation and measurable ROI
• Lead full-funnel paid social media campaign strategy, including audience development, budget allocation, A/B testing, optimization and performance reporting
• Provide strategic oversight and implementation guidance for paid campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging channels
• Oversee influencer engagement strategies and native advertising opportunities in collaboration with integrated communications leads
• Own performance reporting (monthly, quarterly, annual), delivering clear insights, strategic recommendations and forward-looking growth plans
• Manage and mentor social media team members, providing guidance on content strategy, execution and professional development (if applicable)
• Lead online community management strategy, ensuring active, thoughtful engagement and brand reputation monitoring, including occasional weekend oversight, as needed
• Develop high-impact creative campaigns, including content direction, storytelling concepts and performance-focused creative testing
• Create and execute social media deliverables outlined in strategic plans, ensuring quality and timeliness
• Direct and produce photo shoots and other creative initiatives to build robust content libraries
• Utilize design and content development skills to support infographics, stories, short-form video and other visual assets
• Continuously evaluate social media trends, platform updates and emerging best practices to enhance client performance and Collins + Co.’s digital capabilities
• Establish and nurture key relationships with clients, influencers/creators, vendors and strategic partners
• Analyze industry news and trends to proactively guide client strategy
• Leverage social media management and advertising tools (e.g., Loomly, Meta Ads Manager, LinkedIn Campaign Manager, etc.) for scheduling, reporting, campaign execution and performance optimization

Qualifications

• 4–6+ years of progressive social media experience, with strong preference for agency experience
• Demonstrated experience managing both organic and paid social media strategies with measurable results
• Hands-on experience managing paid media budgets and optimizing campaigns for performance
• Strong understanding of analytics, KPIs and performance reporting across major platforms
• Exceptional communication, presentation and stakeholder management abilities
• Highly organized, strategic and results-oriented, with the ability to manage multiple client accounts simultaneously
• Experience mentoring or leading team members preferred
• Must be based in the Denver metro region with reliable transportation for in-person meetings and client needs

Benefits

• Empowered PTO for work-life balance.
• Annual bonus based on performance.
• Remote-friendly work environment with ability to be on-site for client meetings in Colorado.
• Health, vision, and dental insurance.
• Simple IRA plan with 3% company match.
• Eight (8) weeks fully paid parental leave.
• Generous commission opportunities for securing new business.

The base salary range for this position is $70,000 - $85,000 annually. Individual compensation packages are based on several factors unique to each candidate including market location, education, experience, qualifications, certifications, and other job-related factors. In addition to base salary, Collins + Co. offers eligible team members and their dependents comprehensive health benefits and programs including medical, vision, dental, life insurance, disability insurance, and more. Collins + Co. also offers a 401k with company match, paid holidays, paid time off, and paid parental leave.

This position is also eligible for discretionary annual bonuses of up to 5-15% based on the individual’s performance as well as the company’s performance. These bonuses are discretionary and are not guaranteed.

Applications for this position will be accepted until 03/25/2026.