Associate Social Media Manager, North American Football

The future of entertainment is interactive, and our team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Integrated Communications Team connects the voices of EA's 500+ million players to our global game and strategy teams, facilitating healthy conversation working together to build thriving communities.

Reporting to the Senior Manager, Social Media, North American Football, you will develop trust with our players through transparent and purposeful communications. As the Associate Social Media Manager, North American Football, you will have a data-centric approach and have a deep understanding of social channel platforms and what content engages with our player communities, partnering with cross functional teams. In addition, you will work with counterparts on the Communications team and Brand teams as part of the full marketing strategy and execution for North American football games .

Responsibilities

• Contributes to social strategy, applying best practices & platform updates to ensure maximum reach, quality, & engagement
• Works tactically with external partners on social specific content across owned & partner channels for campaign and partner moments. ex:
• Develops copy & publishes content to social platforms daily
• Work with connections planning team to ensures relevant posts have proper tracking links
• Includes proper Call To Action
• Maximizes reach / engagement across all channels, looking for opportunities to partner and collab for greater reach and engagement
• Proactively recommends and reviews social channel rollouts for top moments with Channel Strategy, Brand, Creative Strategy, & all relevant internal partners (Cover Reveal, Launch, Holiday, Draft, etc.)
• Partners with our teams to create go-to-market materials for cyclical Madden Moments
• Works with the Creator Bullpen roster & budget, working with new talent
• Partnering on concepts, briefs and processes with Ultimate Team Social Manager.
• Brief, own & approve social content from Internal / External Production teams
• Newsroom - Be the voice of the channels during football games and moments to share breaking news, live service updates and live game messaging, ensuring EA SPORTS NA Football channels are part of the conversation
• Oversees day to day social posting strategy and analytics reporting on content shared on the EA SPORTS social channels, working closely with the other social managers on assets and timing
• Manage a content calendar for all social assets shared across NA Football and EA SPORTS channels

Qualifications

• You have a deep interest and understanding of North American Football, teams, fan engagement and gaming live services while having general knowledge of other EA SPORTS franchise titles/ sports industries (Golf, F1 Racing, Baseball, UFC, etc)
• You are a subject matter expert across all social platforms (ex. Instagram, TikTok), including knowledge of analytics, features and best practice strategies.
• You have managed social campaigns from the start through reporting, including brainstorming, asset creation, scheduled and live posting, analytics and recap analysis docs.
• You have experience using social monitoring tools (ex. Sprout) to capture basic to advanced social analytics for reporting to interpret to the business.