Position Overview

At Greenhouse, our mission is to make every company great at hiring by attracting and nurturing exceptional talent. As the Email & Lifecycle Marketing Manager, you will own the strategy and execution of our email marketing programs while partnering with demand generation to shape multi-channel nurtures. You’ll deliver personalized, engaging messaging across the buyer journey and manage integrated campaigns that bring together cross-functional teams. Join us to do the best work of your career solving meaningful problems with remarkable teams.

Key Responsibilities

Build, execute, and optimize full funnel email strategies including drip campaigns and nurture engagement streams.
Define goals and KPIs for email marketing programs and report on metrics such as engagement, MQLs, influenced pipeline, and conversion rates.
Collaborate with the demand generation team to design strategies for nurturing audiences on paid advertising channels.
Establish processes for cross-functional integrated marketing and large “big rock” campaigns through effective project management.
Lead campaign production from copywriting, segmentation, testing, QA, launch to performance analysis.
Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, AI email strategies) to optimize results.
Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and maintain overall database health.

Required Qualifications

3-5 years of experience in email, lifecycle, or growth marketing within a B2B SaaS or technology environment.
Hands-on experience with marketing automation platforms (e.g. Marketo or similar).
Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices.
Demonstrated success managing nurture programs and executing marketing campaigns.
Proven project management skills in leading marketing campaigns from ideation through execution.
Excellent writing and editing skills with a focus on customer-centric, conversion-focused messaging.
Data-driven mindset with the capability to set KPIs and report on campaign performance.
Experience working cross-functionally with sales, product marketing, and operations teams.
Familiarity with data privacy regulations such as GDPR and CAN-SPAM.
Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred Qualifications

Experience with lead scoring, ABM collaboration, and personalization at scale.
A unique background or transferable skills that enhance your ability to excel in this role.

Benefits & Perks

Comprehensive medical, dental, and vision insurance plans.
Basic life insurance and mental health resources.
Financial wellness benefits and a fully paid parental leave program.
Short-term and long-term disability coverage, a 401(k) plan with company match, up to 14 scheduled paid holidays, and up to 80 hours of paid sick leave.
Flexible vacation accrual for non-exempt employees and flexible PTO for exempt employees.
Compensation: The national pay range for this role is $84,000 - $122,000. Additional compensation may include stock option awards, bonuses, merit increases, and potential sales commissions.

Email & Lifecycle Marketing Manager

Job Type