Senior Social Media Manager

Overview

LegalZoom’s Brand & Creative team is hiring a Senior Organic Social Media Manager — a strategic, operational, and execution-focused individual contributor to drive LegalZoom’s organic social media presence. This is a strategy + ops role (not a content creator role): you’ll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion.

Must have owned organic social strategy, content calendar management, and day-to-day execution for a brand with 50K+ followers.

You Will

• Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
• Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
• Identify and deploy strategies and tactics to increase follower growth and engagement
• Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
• Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
• Collaborate with creatives to ensure content is optimized to platform behaviors and formats
• Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand.
• Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement.
• Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
• Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.
• Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.

You Have

• 7-10+ years of hands-on social media marketing experience
• Platform Expertise: Deep, up-to-date knowledge of Instagram, TikTok, and LinkedIn. You understand the nuances of Short-Form Video (SFV), Social Search Optimization (Social SEO), and how to leverage trending audio and discovery signals.
• Technical Toolbox: Proficiency with enterprise social suites (e.g., Sprinklr, Sprout Social, Brandwatch) and project management tools like ClickUp or Asana.
• Operational Excellence: Exceptional project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects.
• Analytical mindset: Strong analytical chops: experience building dashboards and translating quantitative and qualitative insights into strategy.
• Communication: Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners.
• Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects.

LegalZoom is a remote-friendly company and the national range for this role is $124,000-$139,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.