Social Media Manager – Content Creation & Community Engagement

About the position

As the Social Media Manager , you will be the online face and voice of the brand—creating authentic content, shaping community perception, and cultivating trust with thousands of users. You’ll influence product decisions through real-time engagement and help maintain the brand’s exceptional public reputation.

Responsibilities

• Create high-quality, authentic social content (posts, videos, stories, campaigns) that resonates with the community.
• Develop deep product expertise to provide real-time support in coordination with Customer Success.
• Engage with followers with empathy, professionalism, and a service mindset—responding to questions, comments, and conversations.
• Monitor and analyze performance metrics, identifying insights that refine messaging and campaign strategy.
• Communicate data needs to analytics teams and collaborate cross-functionally to optimize social impact.
• Observe trends, audience sentiment, and signals that can influence product direction and improvements.
• Proactively gather customer feedback through social conversations and bring insights back to Growth and Product.
• Maintain and expand the brand’s excellent online reputation, including helping sustain a 4.8-star Trustpilot score.
• Operate independently in a fast-moving environment, taking ownership and driving initiatives without waiting for direction.

Requirements

• 5+ years of social media management for a brand, startup, or agency.
• Strong portfolio of authentic, high-impact content.
• Experience with design/video editing tools (Canva, Adobe Creative Suite, etc.).
• Exceptional customer empathy and understanding of online community dynamics.
• Comfort analyzing engagement data and adapting strategy accordingly.
• Ability to thrive with high autonomy, ambiguity, and ownership.
• High emotional intelligence, strong written and verbal communication, and a resilient, service-oriented mindset.
• Ability to stay kind, grounded, and human-centered in all interactions.

Nice-to-haves

• Experience with paid social advertising and performance measurement.
• Familiarity with social scheduling and analytics tools.
• Background in community-driven growth or customer support.
• Passion for community building and understanding how conversations evolve online.
• Insurance broker-agent license (or willingness to obtain) to expand role capabilities.

Benefits

• 100% employer-paid health, dental, and vision for you and your dependents
• Unlimited PTO
• 401(k) plan
• Remote work stipend
• 2-month parental leave
• High-autonomy, high-trust culture with zero micromanagement