Social Media Marketing Manager job at Savantage Solutions in Rockville, MD

Title: Social Media Marketing Manager

Location: Remote - Rockville, MD

$115,000 ‒ $140,000 Annually

Job Description

Savantage's Marketing team is seeking a dynamic Social Media Marketing Manager to drive our digital presence and expand our influence across modern media channels. As our digital frontline, the candidate will be responsible for amplifying Savantage's voice in the Federal IT, Technology, and Management space through strategic, high-volume content creation and community building.

In this role, the candidate will develop and execute a comprehensive social media strategy that positions Savantage as a leader at the intersection of delivering cutting-edge technology and financial management. The candidate will work closely with Marketing leadership to translate complex technical concepts into engaging digital content that resonates with an audience of Federal government executives, financial management professionals, and decision-makers.

The ideal candidate brings extensive experience in social media, constantly monitoring trends and engagement metrics to optimize the approach. The candidate understands that success in this space requires both strategic thinking and consistent execution. The candidate is passionate about building communities through digital channels and has demonstrated the ability to grow and engage audiences through authentic, timely content.

In addition, the candidate will create scripted videos, short-form documentaries, animated promos, web series, podcasts, and training and marketing videos and collateral (such as handouts and ads). The candidate must have a strong visual style with experience in video editing, graphics, and various video format standards that can be used to create professional corporate videos for internal and external use.

This role will report to the Head of Marketing and will be mostly remote but will require occasional in-person presence in the DC metro area, as well as occasional domestic travel for conferences and industry events.

Duties and Responsibilities

Social Media Management

Develop and execute a comprehensive social media strategy and campaigns across LinkedIn, Facebook and X to drive awareness of Savantage's brand, products, and executives, ultimately driving growth in audience engagement, lead generation, and revenue

Create and publish high-quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real-time opportunities

Own the Savantage blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content

Adjust strategy on a daily, weekly, and monthly basis to ensure top-line performance goals are met.

Collaborate cross-functionally with analytics, insights, and broader marketing teams on reporting and optimization.

Identify growth opportunities through testing, experimentation, and market research.

Monitor trends, thought leadership and conversations in technology and financial management to identify opportunities for Savantage to contribute meaningfully to emerging discussions

Transform complex technology, business and financial management concepts, data insights, and product information into compelling short-form social media content (posts, videos, graphics)

Ability to host, organize, coordinate and orchestrate online live events to promote community engagement

Build and cultivate engagement with key audiences across our platforms

Track meaningful metrics to measure social media effectiveness and continuously optimize tactics

Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation

Monitor KPIs, evaluate campaign effectiveness, and make data-driven recommendations for continuous improvement.

Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Savantage's approach remains cutting-edge and evolves over time.

Participate in conference planning and support activities, including exhibitor support

Video Content and Marketing Collateral Creation and Management

Video editing of concurrent projects.

Edit and produce video content to support marketing and promotional initiatives

Create detailed and animated motion graphics

Design slides and full-screen graphics for promotional materials, including handouts and brochures

Assist in planning, design, and execution of video and multimedia deliverables that engage, inform, and educate.

Support basic video editing tasks such as ingesting and organizing footage, assembling selects, trimming footage, exporting files, and organizing project assets.

Support research and creation of reports, presentations, and visualizations related to video production best practices. Prepare materials for internal and external presentations.

Work closely with the amplification and research teams to gather information, share insights, and contribute to a collaborative and innovative environment.

Help organize, label, and maintain video and multimedia assets within shared storage systems.

Learn and follow established video production processes, brand guidelines, and quality standards

Knowledge, Skill, and Abilities

The candidate must have

2-5 years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies

Proven track record of growing engagement and audience size through consistent, strategic content creation

Ability to execute both tactical and strategic, as well as analytical and creative work

Demonstrated ability to create high-volume content while maintaining quality and strategic alignment

Experience translating complex technical or industry-specific concepts into engaging digital content

Experience with social media marketing tools, such as Hootsuite, Statusbrew or Buffer

Impeccable copywriting skills

Experience with enterprise social media management and analytics tools, and basic visual design skills for independently creating social media graphics

Ability to work collaboratively across teams while also serving as the owner of the social media function

Minimum of 2 years of experience with graphics programs (Photoshop, Illustrator).

U.S. Citizenship is required

Interest and/or understanding of Federal government / government contracting is helpful

Strong organizational skills with the ability to manage multiple projects and deadlines

Close attention to detail and commitment to quality

Ability to adapt quickly and learn new tools and processes

Proficiency in utilizing Adobe Creative Cloud applications to design and create custom content: InDesign, Premiere Pro, After Effects, Photoshop, Illustrator, Media Encoder

Proficiency in MacOS and MSOffice

Thorough understanding of and passion for all elements encompassed in the art of video content and filmmaking, including narrative, color, flow, timing, sound, and composition.

Additional Preferred Skills (Not Required)

Adobe Audition

Canva

Davinci Resolve

Live stream experience

Minimum of 2 years of experience with motion graphics programs (After Effects).

Minimum of 2 years of experience with non-linear editing systems (Premiere).

Education and Certifications

Bachelor’s degree required

Compensation

$115,000 - $140,000 annually (based on the National Capital Region)

The pay range for this job level at Savantage Solutions serves as a general guideline and is not a guarantee of compensation or salary. Factors considered when extending an offer include but are not limited to, job responsibilities, education, experience, knowledge, skills, certifications, seniority, performance, and alignment with market data.

This salary range is based on the National Capital Region and reflects our good faith estimate for this role at the time of posting. Actual compensation may vary based on geographic region or market conditions, and we may ultimately pay more or less than the stated range.

We are committed to providing competitive compensation and encouraging candidates from all locations to apply.

Corporate Summary

Savantage Solutions provides a wide range of consulting, systems integration, and financial and project management support to federal and DoD agencies. For over two decades, Savantage Solutions has partnered with organizations in both the public and private sectors to achieve innovative solutions for customers' challenges.

Savantage Solutions is a woman-owned company that values diversity, initiative, and a commitment to learning and growing. Our philosophy is that diversity is an asset to any industry or organization, and that innovation is only nurtured in an environment that embraces creativity and open minds. We thrive on the ideas and perspectives generated by a diverse workforce.