Turn brands into TikTok Shop category leaders.

At Social Tale, we don’t just run TikTok Shops, we build category-dominating ecosystems.

As our TikTok Shop Lead Strategist, you will be the driving force behind some of the fastest-scaling DTC brands in the world. With full ownership of performance and a team at your side, you will architect growth strategies that push brands from “great” to “unbeatable” on TikTok Shop.

This is not a side-channel management role. This is about taking the most disruptive commerce platform of our time and using it to create household names.

What You’ll Own

Full P&L Performance: Own revenue, profit margins, and growth across client TikTok Shop accounts.
End-to-End Growth Playbooks: Build and execute roadmaps across creative, affiliate, and paid strategies.
Team Leadership: Lead a pod of affiliate coordinators, media buyers, and creative strategists to execute with precision.
Creator Ecosystem: Recruit, brief, and scale a high-performing network of TikTok creators.
Promotions Engine: Run campaigns, flash sales, and viral product drops that dominate platform trends.
Client Growth Partner: Lead weekly calls, deliver growth insights, and become the trusted operator for high-growth founders.
Shop Excellence: Keep TikTok Shops optimised daily across listings, approvals, campaigns, and performance.
Performance Analysis: Track GMV, ROAS, CVR, and pivot fast with data-driven calls.
Trend Domination: Spot algorithm shifts, unlock beta features, and make sure clients win early.
Strategic Collaboration: Work alongside senior leadership to scale agency-wide impact.

You’re a Fit If You

Thrive on ownership and accountability, results are your scoreboard.
Have scaled eCommerce brands and know how to turn strategy into action.
Can lead by example and inspire both internal teams and external creators.
See TikTok not just as content but as culture, commerce, and community combined.
Balance commercial instincts with hands-on execution.

Requirements

5+ years in eCommerce or performance marketing with proven growth wins.
Experience managing TikTok Shop or other marketplaces such as Amazon, Walmart, or Flip.
Strong background in creator partnerships, affiliates, and UGC campaigns.
Track record of scaling client revenue in an agency or performance-led environment.
Exceptional communicator, both client-facing and team-facing.
Data-driven with sharp decision-making instincts.
Familiar with TikTok Seller Center, Google Sheets, Airtable, Slack, or Klaviyo (bonus).
Passionate about TikTok culture and the future of social commerce.

Benefits & Perks

Unlimited PTO: Take full ownership of your schedule.
Leadership Growth Track: Structured mentorship and progression.
Flexible Hours: Work when you perform best.
Access to Elite Events: Top eCommerce and marketing conferences, fully covered.
TikTok Beta Access and Partnerships: Be first to test what’s next.
Referral Bonus: For every brand you bring into the agency.
Learning and Development: Paid certifications, courses, and events.
Personal Brand Incentives: Get rewarded for building your own thought leadership.

Ready to turn TikTok Shop into your playing field?

If you want to build the world’s top-performing TikTok Shops and define the future of commerce, this is the role.

Apply now: https://forms.clickup.com/9012273962/f/8cjrrta-60652/TQQRDIJOZ0HVT88BPW

Note: Only applications submitted through the link above will be considered.

If the link isn’t clickable, please copy and paste it into your browser to complete your application.

Job Types: Full-time, Permanent, Freelance

Pay: £2,100.00-£6,500.00 per month

Benefits

Flexitime
Unlimited paid holidays
Work from home

Experience

E-commerce: 1 year (preferred)

Location

Remote (preferred)

Work Location: Remote