Social Media Manager / Content Wingman (Part-Time, Remote)

About the Role

We’re looking for a creative, faith-forward Social Media Manager to serve as a wingman to Bethany Hamilton — someone who understands her story, voice, and mission, and can help translate that into engaging, inspiring content across platforms.

This role is about more than posting. It’s about helping us be a light on social media, encourage others to live boldly and faithfully, and promote both our mission-driven initiatives and paid brand partnerships — all while staying culturally relevant and algorithm-savvy.

Responsibilities

Manage and post content across

• Instagram
• Facebook
• TikTok
• YouTube
• Pinterest
• X (Twitter)
• Collaborate closely with Bethany as a creative wingman:
• Assist with content ideas, captions, trends, and execution
• Help simplify the content creation process

Stay up-to-date on

• Platform trends
• Algorithm changes
• Content formats currently being favored
• Create and edit content using tools like Canva (and similar platforms)
• Utilize ChatGPT or other AI tools to support:
• Content ideation
• Caption writing
• Creative brainstorming

Support promotion of

• Our own mission-driven projects
• Paid sponsorships and brand partnerships

Help maintain a consistent voice that reflects

• Faith
• Family
• Health
• Purpose
• Authentic encouragement
• Collaborate with the marketing team on campaigns involving Facebook Advertising and other paid promotions to maximize reach.
• Maintain consistency in branding across all digital channels while ensuring content is proofread for accuracy and professionalism.

Requirements

Proven experience managing social media accounts professionally

• Experience posting content on Instagram, TikTok, YouTube, Pinterest, Facebook, and X
• Comfortable using Canva and video editing tools (or similar editing tools)

Strong understanding of

• Trends
• Engagement strategies
• Algorithm-driven content
• Ability to create engaging, on-brand content
• Familiarity with AI tools (ChatGPT or similar) for creative support
• Strong communication and collaboration skills
• Able to work independently and proactively

Faith & Culture Fit (Important)

• Christian faith-based background
• Deep understanding of — and genuine respect for — Bethany Hamilton’s story, voice, and values
• Passion for being faith-forward and family-focused
• Heart for inspiring others to:
• Enjoy the gift of family
• Take care of their bodies so they can serve others
• Live a full, purpose-driven life rooted in faith

Why This Role Matters

You’ll have the opportunity to

• Help shape meaningful, positive content in a noisy digital world
• Support a mission that points people toward faith, hope, and purpose
• Be part of a values-driven team using social media for good

This role is ideal for someone who doesn’t just “get” the mission — but feels excited to help carry it forward.

Pay: $35,000.00 - $45,000.00 per year

Benefits

• Flexible schedule
• Paid time off

Application Question(s)

• Which social media platforms do you have experience managing?
• Which content creation tools have you used regularly?
• Have you used AI tools like Chat GPT to assist with content creation? If yes, how?
• Are you available to work up to 20 hrs. per week?
• Why do you want to work with Bethany Hamilton and our mission?
• Describer your experience staying current with social media trends and algorithms changes?

Work Location: Remote