Lifecycle Marketing Manager - Klaviyo / CRM

Don't Just Work. Thrive.

We're hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit.

Role basics

• Type: Full-time (employee or long-term contractor)
• Comp: $60,000/year - $65,000/year
• Timezone: 4+ hours EU/UK overlap (Mon–Fri)
• Core Stack: Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Active Campaign, Recharge, CAPI, Zipify, Figma

Must-have experience (non-negotiable)

• Klaviyo for DTC (3–5 yrs) with $1M+ attributed email revenue in the last 12 months or 3 brands ≥ $100k/quarter each.
• Pod leadership: led 1–3 ICs (builder/design), ran weekly planning, wrote briefs, and QA'd builds.
• Architecture depth: 50+ flows shipped (welcome, post-purchase, replenishment, win-back, MPL/branching logic, event-triggered).
• Deliverability: Reputation warm-up, inbox placement improvement.
• Experimentation: planned/reported A/B tests across segmentation, offers, cadence, creative with clear hypotheses.

Applications that don't meet all five will not be reviewed.

Why Thrivelia

• Purpose-driven: We help people build a life rich in memories—clients, customers, and our own team.
• High-leverage work: Steer growth for fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more).
• Standards + support: Clear direction, direct feedback, and teammates who care about the work—and each other.
• Real industry weight: Klaviyo Platinum Partner with deep ecosystem ties and early access to tools/tactics.

We're not just a retention agency, we're a strategic growth partner. We move with urgency, own outcomes, and prove that world-class results and a positive, collaborative culture can (and should) coexist.

Let's be direct

• Average partnership 18+ months because results are hard to walk away from.
• Waitlist for new clients due to reputation and outcomes.
• We don't just “do email”—we help shape the future of retention.

Who You Are

• Owner mindset: You chase outcomes, not tasks; decisive, data-led, biased to action.
• Player–coach: You lead with empathy, raise the bar, manage briefs/timelines/QA, and jump in when needed.
• Revenue-obsessed: You live in LTV, cohorts, placed-order rate—not vanity metrics.
• Systems builder: You turn chaos into predictable profit with clear processes and checklists.
• Exceptionally clear communicator: You build trust with clients and keep a pod moving fast.

What You'll Do

You'll be accountable for

• Hitting brand-appropriate channel mix (email 20–35% of revenue on average; higher for email-led brands) while keeping unsub <0.3% and spam <0.1%.
• A monthly plan of 15–30 campaigns and 4–8 flow launches/major iterations, each with a defined test hypothesis.
• Clear, client-ready reporting (Klaviyo/Shopify/Triple Whale) and a rolling 90-day test roadmap.

Client Strategy & Leadership

• Lead strategy for 5–6 DTC brands; turn business goals into retention roadmaps.
• Run comms, performance reviews, planning sessions; convert strategy into airtight briefs for builders/designers.

Lifecycle Design & Execution

• Architect, build, and optimize email & SMS flows and campaigns in Klaviyo.
• Own the campaign calendar—on-brand, on-strategy, on-time.
• Collaborate with copy/design to ship creative that converts (and meets QA standards).
• (Experience with push, subscriptions, and loyalty is a plus—not required.)

Data-Driven Optimization

• Go past opens: analyze cohorts/attribution in Shopify, Lifetimely, Triple Whale, or Hiro.
• Maintain a rigorous testing cadence across segmentation, message, offer, cadence, timing.
• Turn data into crisp narratives and next steps clients can act on.

What your week looks like

• Monday: Send client updates on last week's results and align priorities; finalize this week's strategy.
• Tue & Wed (Deep Work): Architect/iterate flows, segment lists, prep hypotheses/briefs, and unblock builds.
• Thursday: Reflect on progress; check deadlines, QA in-flight work, and tidy reporting.
• Friday: Wrap the week, finish any final deep work, and plan next week's actions (tests, briefs, deliverables).

What You Bring

• Compliance fluent: GDPR/CCPA/CAN-SPAM, consent capture, 10DLC (US SMS), opt-in UX, suppression & list hygiene.
• Technical: Klaviyo Liquid/Handlebars, event variables, dynamic blocks, profile properties, UTM conventions; comfort with basic JSON/webhooks/API triggers.
• QA standards: device/email-client checks, link & pixel tracking, dark-mode & accessibility (ALT text), pre-send checklist ownership.
• Klaviyo DTC specialist with portfolio-level revenue ownership (see hard filter).
• Deliverability fluent (DNS, domain warm-up, reputation recovery).
• Analytical operator who turns cohort/attribution data into testable plans.
• 3+ years hands-on in Klaviyo with proven revenue impact for DTC brands.
• Strategic mindset, excellent communication/collaboration/time management.
• Fluency in the DTC stack: Klaviyo, Shopify, Asana, Slack, Attentive, Recharge; analytics (Lifetimely, Triple Whale, Hiro).

Please don't apply if you've never owned Klaviyo revenue, are copy/design-only, plan to subcontract/agency-outsource this role, or can't maintain 4+ hours EU/UK overlap.

What We Offer

• Competitive compensation + performance bonuses
• 100% remote & flexible work
• Time off: 20 PTO, 7 sick, birthday off, national public holidays
• Professional development budget: courses, tools, books, conferences
• Annual team retreats
• A place where High Standards + Unconditional Support help you truly thrive

How To Apply

Apply via this form: https://form.asana.com/?k=wNTxiIDIKpsbeoEE1HW3nA&d=1200500219951248

Only complete submissions via the form are reviewed. Please don't reach out via other channels.

Klaviyo, DTC ecommerce, email strategy, lifecycle, segmentation, deliverability, A/B testing, flow architecture, SMS, CRM.