Social Media Strategist (retail, D2C, or CPG brand exp. req.)

Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.)

Location: Long Island, NY near Manhasset (1 block away from LIRR stop)

Salary: $90,000 - $120,000 + Performance Bonus

Benefits: Optional Health Insurance Plan, Holidays, PTO + Sick Days

Job Type: Full-Time; Hybrid - 2 days WFH/week

Typical Hours: Monday-Friday, 40 hours/week

Start Date: ASAP

Sponsorship is not available

Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Description

Our client, a locally owned luxury retailer, is seeking a Social Media & Brand Content Manager to join their team on Long Island near Manhasset, NY - a convenient ride from Manhattan and just one block from the LIRR. This new role will work to bring social strategy and content fully in-house during an exciting phase of brand growth and retail expansion. This is a high-impact opportunity for a hands-on social leader who loves creating elevated, on-brand content and building community across platforms like Instagram, TikTok, YouTube, and Facebook. You’ll play a central role in shaping the brand’s digital presence – driving engagement, supporting product launches, promotions and store growth, and translating the luxury in-store experience into compelling social storytelling. This is a highly visible position with direct access to leadership, where your creativity and execution will meaningfully influence the next stage of the company’s growth.

Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Responsibilities

• Build and manage content calendar across key social platforms
• Lead daily community engagement and conversation across channels
• Create and publish engaging posts, stories, reels, and video content
• Track performance metrics and optimize content based on engagement, growth, and traffic insights
• Collaborate with internal teams to gather content and align messaging
• Stay ahead of trends in luxury, retail, and social media to keep content fresh and relevant

Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Qualifications

• 4+ years of social media management experience within a retail, D2C, or CPG product brand required
• Strong creative instincts and ability to produce on-brand content in a luxury/lifestyle space required
• Proficiency with Canva and/or Adobe Creative Suite required
• Familiarity with scheduling tools (Later, Buffer, etc.) required
• Experience with analytics tools (e.g., native insights, Zoho, GA, etc.) required