Social Media Manager for Boutique Cabin Resorts in Northern MN

We’re looking for a creative and organized social media manager to help maintain and grow the Instagram and Facebook presence for two boutique cabin resorts in Northern Minnesota:

Cuyuna Cove (35.5k Instagram followers)

Tofte Trails (21.2k Instagram followers)

Tiktok (Launch & Expand- discuss)

Pinterest (Best Visual Content Pinned- discuss)

Our brands focus on nature, beautiful design, outdoor adventure, and meaningful time away from busy life.

We already work with photographers and videographers, so this role is focused on storytelling, posting, and community engagement, not heavy content production.

Ideally we would love someone located in Minnesota or Duluth / North Shore area, but this is not required. If you are local to the state/region then we can further discuss potential content creation.

Responsibilities

• Plan and schedule Instagram posts
• Publish 4 posts per month per property (8 total)
• Create and post Instagram Stories regularly (4–7 per week per property)
• Write captions in a natural, warm voice
• Repost guest content and engage with the community
• Coordinate with photographers/videographers/influencers and our team for new content
• Cross-post to Facebook

Quarterly content day

They visit property and capture: Stay at the resorts and take in the beauty of each area. Become inspired to create.

• phone reels
• quick story clips
• seasonal updates

Content Style

Our audience is largely women planning trips for

• couples getaways
• solo retreats
• outdoor adventures
• dog friendly travel

We value content that feels

• cozy
• beautiful
• authentic
• outdoorsy
• calm and slow

Ideal Candidate

• Strong Instagram instincts
• Experience with travel / outdoor brands
• Good writing and storytelling ability
• Organized and reliable
• Comfortable with Canva / light editing
• Bonus if located near Duluth or the North Shore

Estimated workload

6–10 hours per week.