Job Summary

We are seeking two (2) Social Media and Digital Marketing Specialists to plan, create, manage, execute, and adjust the social media and digital marketing calendar on a monthly and daily basis.

The successful candidates will develop and execute social media and digital campaigns across all departments and channels. They will be responsible for both paid and organic activities including campaign execution, email marketing, SEO, and web content optimization. The role requires a balance of creative storytelling and data-driven performance marketing to achieve business goals.

Key Responsibilities

Formulate high-quality written and visual content for social media and website. Build social media presence.
Develop and manage a social media/editorial calendar; collaborate with marketing and design teams to plan and develop site content, style and layout and ensure consistent brand messages across all channels.
Advise the organisation on the most effective methods for presenting content on various channels.
Develop, create, and manage engaging content and social media campaigns (for all stakeholders) that align with our brand strategy, promote user engagement, and drive achievement of goals.
Manage our online communities to ensure respectful and appropriate engagement, respond to comments on each of our accounts, and oversee customer service provided via social media.
Build brand awareness by engaging relevant influencers.
Stay up-to-date with developments; research social media trends and analyse company strategy to identify strategic weaknesses and propose recommendations for improvement.
Manage content distribution to online channels and social media platforms to increase web traffic.
Ensure the information displayed on our website is fresh, informative, and appealing.
Create, write, and manage content to achieve business goals and be a voice for the company.
Maximize content and productivity of the website. Review and report on Google Analytics regularly.
Use web metrics and your knowledge of digital technology to maximize search rankings, optimize content, and analyse user engagement.
Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Plan, execute, and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn Campaigns, Programmatic) to drive traffic, acquisition, and engagement.
Manage and grow email marketing campaigns, newsletters, and CRM-driven customer journeys.
Conduct A/B testing, landing page optimization, and implement conversion rate strategies to maximize ROI.
Develop integrated digital campaigns that align with broader ATL and BTL marketing efforts.
Prepare detailed digital performance reports across social media, website, paid campaigns, and email marketing, providing actionable insights and recommendations

Experience

Two years of social media or digital marketing and content management experience.

Required Qualifications, Skills and Competencies

Bachelor’s degree or relevant qualification in Digital marketing, Social Media Marketing, or a related field.
To be successful as a social media and digital marketing specialist, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch candidate should back their expertise by creating and sharing all relevant technical documents.
Excellent verbal and written communication skills
Experience with Hootsuite, Sprout Social, or HubSpot.
Knowledge and hands on experience with WordPress, Photoshop, Illustrator, Canva and Google Analytics.
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).
Experience working with and developing a marketing plan.
Proven ability to build social media communities and develop the right voice for each social media platform.
Knowledge of Search Engine Optimization (SEO) best practices and web traffic metrics.
Experience with technologies (including HTML) and best practices for web design, web production, and creative design across multiple platforms • Excellent analytical skills.
Strong organizational and project management skills with the ability to supervise multiple projects.
Hands-on experience with paid advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
Knowledge of email marketing tools (e.g., Mailchimp, HubSpot, or similar).
Strong data-driven mindset with ability to interpret analytics dashboards and provide insights.
Basic video editing and short-form content creation skills (TikTok, Reels, YouTube Shorts).
Comprehensive knowledge of SEO best practices (on-page, off-page, and technical SEO)
Attention to detail.

Working Conditions and Reporting Lines

The ability to work long hours and may need to be accessible to clients and team members during evenings and weekends is often required.
Reports directly to the Marketing Manager.

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