Purpose & Overall Relevance to the Organization

This team is responsible for developing and executing some of the most visible marketing initiatives for the organization, with a primary focus on the annual Brand Campaign. We believe that a strong, collaborative team culture is key to our success.

We're seeking a passionate, organized, and creative leader who thrives in a fast-paced environment and is eager to take on diverse responsibilities to help produce industry-leading work.

This 6-month LTD backfill role will help lead and support key 2D and 3D creative development workstreams, while also managing internal initiatives. High level responsibilities include creative toolkit finalization & delivery, agency management, market collaboration, partner and product integration, campaign testing, and global market communications.

Key Responsibilities

Lead the management and delivery of global campaign toolkits—from production to market handover.
Develop localization frameworks and guidelines that empower local markets to execute campaigns with consistency and excellence.
Collaborate cross-functionally to develop holistic, omni-channel marketing plans for global brand campaigns.
Manage the creation and alignment of internal communications (e.g., marketing updates) distributed across the organization.
Oversee external creative agencies—from early creative rounds to toolkit delivery—ensuring output meets brand and consumer expectations.
Ensure creative concepts align with campaign goals and effectively engage our target audiences across all channels and markets.
Integrate Sports Marketing and Culture Marketing partners into campaign activation strategies when needed.
Serve as production support for large-scale, on-the-ground content productions focused on 2D and 3D creative deliverables.
Support in creative testing initiatives in partnership with third-party vendors to measure impact and effectiveness.
Stay current on the evolving media landscape, including emerging technologies and new media opportunities.

Key Relationships

Brand Management (Global & Local)
Business Unit Marketing Teams
Creative Agencies
External Partners
Brand Production

Knowledge, Skills, and Abilities

Strong strategic thinking and interpersonal communication skills
Extensive experience in marketing communications, campaign development, and execution
Deep understanding of the dynamic marketing landscape and solid project management skills
Proven ability to collaborate across functions and manage platforms/tools used by multiple teams
Experience working with internal teams and external partners (e.g., product marketing, comms, social, digital)
Passion for sports, fashion, and entertainment industries
Excellent organizational and presentation skills
Excellent Power Point presentation abilities
Ability to lead key workstreams and influence senior leadership

Requisite Education and Experience / Minimum Qualifications

Bachelor's degree (B.A.), with an emphasis in Communications/Marketing/Business preferred
8 years sport or fashion related marketing (or experience with brand marketing)
Experience leading or supporting large-scale content productions

At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Senior Manager Global Brand Communications - 6mo LTD

Job Type