[Remote] Sr. Social Media Manager - TikTok & Video (Haircare Stealth Startup)

Note: The job is a remote job and is open to candidates in USA. Arcaea is a stealth beauty startup preparing to launch a new haircare brand, seeking a Sr. Social Media Manager who is passionate about internet culture. This role involves owning the TikTok presence, creating engaging content, and defining the brand's voice while collaborating with cross-functional teams.

Responsibilities

• Own the brand’s TikTok strategy and daily execution, ensuring content is engaging, on-brand, and culturally relevant
• Create original, trend-forward video content that educates, entertains, and builds brand love
• Participate in trends in a way that feels fresh, funny, and true to the brand
• Invent new formats and recurring content series that drive engagement and tell the product story
• Film content at events, tutorials, and behind-the-scenes moments using iPhone or handheld camera setups
• Edit videos for TikTok, YouTube, PDP pages, and performance ads
• Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention-grabbing
• Identify and collaborate with TikTok creators to amplify brand reach
• Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
• Analyze performance data to iterate quickly, optimize content, and test new ideas

Skills

• 8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
• Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
• Hands-on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
• Experience collaborating with executives, founders, or high-profile leaders, with exceptional emotional intelligence and professionalism
• Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy
• Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)

Company Overview

• Arcaea's mission is to build a new foundation for the beauty industry through expressive biology. It is a sub-organization of Ginkgo Bioworks. It was founded in 2021, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.arcaea.com/.