[Remote] Social Media Manager - Part Time

Note: The job is a remote job and is open to candidates in USA. Boombit is a full-service agency and content studio that empowers companies to grow through strategy, creativity, and technology services. They are seeking a results-driven Social Media Manager to lead and evolve the digital voice of a premium lifestyle brand, requiring strategic thinking, creative storytelling, and hands-on execution across social platforms and email marketing.

Responsibilities

• Develop monthly and campaign-based social media strategies aligned with:
• Brand storytelling, mission, and sustainability positioning
• Social impact narratives and purpose-led initiatives
• Collection launch strategies and regional inspiration themes
• Independent campaign directions with viral potential
• Define and manage monthly content pillars, such as:
• Product drops, styling, and color narratives
• Sustainability education and premium brand perception
• Founder-driven content (e.g., behind-the-scenes, day-in-the-life)
• Build and maintain a dynamic content calendar
• Coordinate closely with internal stakeholders to prioritize timely execution
• Plan and execute email campaigns that support:
• Product launches, restocks, and promotional pushes
• Community activations and loyalty communications
• Define campaign flows, frequency, and tone
• Collaborate with design and copy teams to develop assets
• Ensure alignment of email messaging with social strategy
• Support strategy and coordination for:
• Influencer activations and brand ambassador programs
• Loyalty and rewards initiatives
• Organize deliverables and timelines (e.g., 3 influencer posts/month)
• Propose experiential content moments and thematic activations
• Maintain consistent messaging across influencers, email, and social channels
• Plan and implement structured A/B tests focused on:
• Messaging angles (e.g., luxury, sustainability, social impact)
• Format performance (Reels vs. static vs. carousels)
• Target audiences (by region, demographic, or community segment)
• Calls-to-action and conversion strategies
• Synthesize insights and implement learnings into content planning
• Provide daily engagement across platforms (~30 min/day):
• Respond to comments and DMs with brand-aligned tone
• Proactively engage with aligned accounts and audiences
• Escalate partnership or sales opportunities to internal teams
• Maintain 24-hour maximum response time
• Uphold premium tone and brand perception across all touchpoints
• Deliver monthly performance reports covering:
• Community growth and engagement metrics
• Organic content traction and top-performing formats
• Social-to-website traffic insights (when available)
• Email campaign KPIs (open rates, CTR, conversions)
• Propose and apply strategic improvements for future cycles

Skills

• Bachelor's degree in Marketing, Communications, or related field
• Advanced English (C1+ spoken and written); Spanish proficiency is highly valued
• Minimum 5 years of experience managing social media for premium, lifestyle, or e-commerce brands, ideally within agency environments or remote-first teams
• Proven track record developing and executing multi-channel strategies across Instagram, TikTok, Meta Business Suite, and emerging platforms
• Experience planning and executing integrated email campaigns supporting product drops, promotions, and loyalty activations
• Proficiency in content scheduling platforms like Later, Buffer, Hootsuite, or Planoly
• Ability to coordinate with design teams using Figma, Adobe CC, or Canva Pro for visual asset creation
• Experience briefing and collaborating with copywriters, designers, and performance marketers
• Familiarity with Mailchimp, Klaviyo, or similar ESPs
• Ability to define flows, manage asset requirements, and align email messaging with social content
• Experience managing influencer relationships, briefing content deliverables, and aligning brand messaging
• Strong community engagement skills via Instagram DMs, comments, and Meta Inbox
• Prioritization of fast, brand-aligned responses and escalation of partnership/sales leads
• Skilled in structured A/B testing and performance tracking across formats, messaging angles, audiences, and CTAs
• Familiarity with analytics tools such as Meta Insights, Instagram Analytics, TikTok Analytics, Google Analytics, or UTM tracking tools
• Ability to translate data into actionable insights and present performance evolution in monthly reports
• Strong command of editorial planning tools such as Notion, Trello, Asana, or ClickUp
• Comfortable working in a multidisciplinary Pod environment (Design, QA, SEO, PM/AM)
• Autonomous and accountable, with strong organizational skills and attention to executional detail
• Strong communication abilities for remote collaboration and performance reporting
• Certifications in Social Media Strategy, Digital Marketing, or Content Marketing from platforms such as HubSpot, Meta Blueprint, Hootsuite Academy, or Google Digital Garage
• Experience working with sustainable brands, luxury/lifestyle products, or purpose-driven marketing campaigns
• Familiarity with performance marketing workflows and collaboration with paid media teams
• Background in e-commerce optimization, loyalty program communication, or email list segmentation
• Experience creating or coordinating founder-led content, behind-the-scenes narratives, or community-driven storytelling

Company Overview

• Scale your nearshore operations with remote engineers, designers and creatives in 8+ countries of Latin America. It was founded in 2012, and is headquartered in Escazú, San Jose, CRI, with a workforce of 51-200 employees. Its website is https://boombit.agency.