Search Engine Optimization Specialist

Company Overview

Brello Health, part of the Allia Health Group, is a fast-growing health and wellness company focused on empowering individuals through evidence-based products and content that promote confidence, longevity, and balance. Operating within Allia Health Group's expanding portfolio—including Brello Rise, Hello Wellness, and Woven—our team blends innovation, data-driven strategy, and creativity to drive meaningful growth across digital channels.

We're seeking an SEO Specialist who combines technical expertise, analytical precision, and forward-thinking creativity to build visibility not just for Google, but also across emerging.

Job Summary

The SEO Specialist (AI & LLM Expertise) will lead the charge in driving Brello's organic visibility and search dominance across both traditional and AI-powered platforms. This role demands a blend of technical SEO mastery, content optimization, and innovation in semantic search strategies—particularly focusing on Large Language Model (LLM) search engines such as ChatGPT, Perplexity, Gemini, and Claude.

You'll play a pivotal role in shaping Brello's SEO roadmap post-domain migration, building schema structures, and developing AI-assisted workflows that scale insights while maintaining human authenticity and brand tone. The ideal candidate is detail-oriented, innovative, and able to translate complex technical data into actionable, measurable growth.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute a full SEO strategy aligned with Brello's growth roadmap and campaign calendar.
• Conduct keyword and competitive research across wellness, longevity, and weight management categories.
• Optimize product pages, blogs, and landing pages for high-intent and compliance-safe search terms.
• Implement metadata (titles, descriptions, schema, H1s) and ensure proper internal linking.
• Partner with creative and content teams to produce EEAT-driven content that balances education and engagement.

Technical SEO

• Conduct comprehensive site health audits, identifying crawl, indexation, and Core Web Vitals issues.
• Collaborate with developers to improve site structure, mobile responsiveness, and page speed.
• Maintain XML sitemaps, canonical structures, and proper redirect handling.
• Implement SEO best practices across WooCommerce and WordPress environments.
• Validate proper tracking and event data with the analytics and dev teams.

AI & LLM Optimization

• Leverage tools like ChatGPT, Gemini, and Claude for keyword clustering, content briefing, and metadata enhancement.
• Research AI search behaviors (SGE, Perplexity, etc.) to surface new organic growth opportunities.
• Develop prompt frameworks and AI-assisted workflows that enhance team efficiency while retaining brand voice.
• Document and refine AI workflows to improve scalability, tone accuracy, and performance.

Collaboration & Alignment

• Partner with Content, Paid Media, Email, and CRO teams to maintain cohesive messaging and funnel alignment.
• Provide SEO insights for new campaign launches, landing page builds, and creative briefs.
• Maintain project updates and deliverables in ClickUp or Monday.com for visibility and collaboration.

Reporting & Analytics

• Track SEO KPIs (organic traffic, keyword rank, CTR, conversions) via GA4, GSC, and SEMrush.
• Create monthly reports highlighting progress, insights, and next-step recommendations.
• Deliver quarterly executive summaries focusing on strategic growth and performance trends.
• Interpret AI data and search insights through human narrative reporting for leadership presentations.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 3 years of experience in SEO, including technical, on-page, and off-page strategies.
• Proficiency with Google Search Console, GA4, SEMrush, and Surfer SEO.
• Understanding of schema, Core Web Vitals, and modern SEO frameworks.
• Familiarity with AI tools (ChatGPT, Claude, Gemini, Perplexity) and prompt engineering.
• Strong analytical and writing skills, with the ability to interpret complex data clearly.

Preferred Qualifications

• Experience managing SEO for DTC/eCommerce or wellness brands.
• Proven success improving organic visibility through LLM/AI search ecosystems.
• Familiarity with backlink development, digital PR, and content collaboration.
• Basic understanding of HTML, CSS, and web architecture for technical troubleshooting.

Compensation & Benefits

• Salary Range: $120,000–$150,000 annually, commensurate with experience.
• Benefits: Comprehensive medical, dental, and vision insurance; retirement savings plan with employer contribution; paid time off; and ongoing professional development opportunities.

Physical Requirements (Remote)

• Ability to work for extended periods on a computer or digital workspace.
• Strong focus and attention to detail in a remote, collaborative environment.
• Effective communication through virtual meetings and written correspondence.

Equal Opportunity Employer Statement

Brello Health, part of Allia Health Group, is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require accommodations during the application process, please contact [email protected].