CM

Chef de Projet Web/Marketing

Captivea Madagascar
Activities and Tasks
  • Project Management:
  • Support clients throughout the implementation or redesign of their websites on Odoo.
  • Ensure coordination between technical teams and clients to guarantee compliance with project timelines and requirements.
  • Conduct analysis and write functional specifications related to client needs.
  • Maintain regular project follow-up and serve as the primary point of contact for clients.
  • Digital Strategy:
  • Develop and advise on SEO strategies to enhance website visibility on search engines.
  • Assist clients with their overall digital marketing strategy (online advertising campaigns, content, social media, etc.).
  • Set up and configure performance tracking tools such as Google Analytics, SEMrush, and other analytical tools.
Skills Required
  • Minimum bachelor's degree (Bac +3) in marketing, digital communication, project management, or equivalent.
  • At least 3 years of experience in web project management and/or digital marketing in an agency setting.
  • Experience in client support and managing website creation projects.
  • Technical Skills:
  • In-depth knowledge of performance analysis tools such as Google Analytics, SEMrush, and other similar platforms.
  • Ability to configure and optimize these tools for optimal marketing use.
  • Digital Marketing Skills:
  • Expertise in SEO (search engine optimization), with the ability to design effective SEO strategies for clients.
  • Comprehensive understanding of digital marketing techniques, including SEM, PPC, email campaigns, social media, and content marketing.
  • Interpersonal skills:
  • Excellent written and verbal communication skills.
  • Ability to understand client needs and translate them into concrete actions.
  • Strong interpersonal skills and the ability to work in a team while remaining autonomous.
Nice to have (a plus)
  • Experience with Odoo (content management, e-commerce modules, etc.).
  • Knowledge of web development (HTML, CSS, JS).
  • Proficiency in other marketing and CRM tools.

Job Type

Job Type
Full Time
Location
Le Bourget-du-Lac, Auvergne-Rhône-Alpes, France

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