📍 Location: Remote (South Africa-based)

🕐 Full-Time | 🎯 Department: Performance Creative

💰 Salary: Competitive with Monthly Performance Incentive

At FMG Digital, we’re one of SA’s fastest-growing performance marketing agencies, working with e-commerce brands in beauty, fashion, wellness, and skincare. In 3 years, we've scaled 60+ brands by up to 4000%.

Now we’re looking for a new breed of creative strategist. Someone who thinks like a performance marketer and writes like a copywriter - aka a Unicorn 🦄

🔥 What You'll Actually Do

You will own 100% of creative strategy across 5-8 e-commerce brands.

Deeply understanding each brand’s product, customer, and market position
Analyse ad performance (ROAS, CTR, CAC, scroll/watch time) to spot trends
Come up with hooks, angles, and offers that drive sales
Write ad copy, headlines, UGC scripts, and testable creative ideas
Create briefs for the creative team to execute on
Collaborate with a video editor and UGC creators to bring your video ideas to life
Work closely with a media buyer who launches and scales your ads
Reporting into and brainstorming alongside our Creative Director

👀 What We’re Looking For

You live and breathe e-commerce. You understand the difference between a pretty ad and a profitable one
You have strong taste and good instincts. You know why an ad performs and how to improve it
You’re a builder, not a bottleneck. You write, design, and adapt quickly
You take ownership. You treat the brands you manage like your own
You’re open to training and growth, but you come with hunger and curiosity

✅ Minimum Requirements

+3 years in a creative, ad, and e-commerce marketing role
Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.)
Comfortable writing hooks, primary text, and ad copy

💎 Bonus If You...

Know CreativeOS, Foreplay, or Motion
Have directed or shot UGC content
Use ChatGPT, Midjourney, or AI tools to increase your output
Want to grow into a Senior Strategist or Pod Lead as we scale

📚 What You Get at FMG Digital

Training and SOPs from one of the most performance-focused creative teams in SA
A Creative Director who collaborates with you, not micromanages
Full access to UGC creators, editors and media buyers so you can focus on ideas and strategy
A results-first culture. No timesheets, just creative that wins
Room to grow fast in a performance-driven, no-fluff environment

🎯 How to Apply

Click "Easy Apply" and our team will reach out to you if we feel you are a good fit for this role.

Strategist (E-commerce)

Job Type