Shift the site from a patchwork of direct response funnels to a clear, consistent, best-in-class ecommerce structure
Build unified product detail pages, collection pages, subscription pathways, and an intuitive site hierarchy
Seamlessly incorporate bundles, upsells, educational content, brand storytelling, and guided shopping tools (e.g., quizzes)
Ensure BAU tasks and OKR-driven initiatives are delivered on time and at quality
Maintain reliable communication, reporting, and visibility for the executive team
Build a culture of meticulous QA, documentation, and compliance-first execution
Ensure data accuracy, CRO test validity, and analytics reliability across the site
Update subscription flows to align with clear, intuitive, customer-first design standards.
Build ongoing governance and monitoring to keep subscription logic, renewal rules, and disclosures consistent with industry standards and best practices.
Build localized frameworks for tax, currency, fulfillment, and subscription compliance
Partner with Ops and Product to ensure technical readiness for global expansion
Own planning and execution for key seasonal and promotional events such as Father’s Day and BFCM
Create a repeatable promo calendar and cross-functional workflow aligning Paid, Retention, and Creative

5 to 10 years in DTC e-commerce with hands-on Shopify or Shopify Plus leadership
2+ years owning entire site experience including architecture, UX, CRO, or site operations
Proven ability to lead cross-functional teams across UX, CRO, and Development
Strong background in QA standards, compliance, testing frameworks, and design governance
Experience in mid-sized DTC brands with $50M to $200M revenue preferred
Architectural thinker who builds scalable systems before optimizing
Exceptionally organized with strong operational discipline
Collaborative leader who aligns Growth, Creative, Ops, and Dev
High design and UX judgment with a premium brand aesthetic
Technically literate enough to guide and QA development
Data-driven decision maker who requires statistical rigor
Mature operator with integrity, professionalism, and a quality-first mindset
No side-hustle mentality and no conflicts of interest

Competitive compensation package
Health, dental, and vision benefits
Unlimited PTO and a remote-friendly culture
Meaningful ownership of a mission-critical function at a fast-growing DTC brand
High-trust, low-ego team that values clarity, professionalism, and executional excellence
Opportunity to build the systems and architecture that power Freebird’s next phase of growth

Senior Director – E-commerce

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