[Remote] Paid Social Media Manager (Senior, Meta Focus)

Note: The job is a remote job and is open to candidates in USA. Chartis.io is a Design, Marketing and Technology Consultancy that values collaboration and innovation. They are seeking a Senior Paid Social Media Manager with expertise in Meta Ads Manager to lead campaign strategy and execution for key clients, focusing on increasing marketing efficiency and effectiveness through social media. Responsibilities • Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns • Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations • Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns • Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant • Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor • Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences • Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year • Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms • Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results • When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance • Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors • Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs) • Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans • Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews. We primarily use Google Slides with Looker and ad platform-connected Google Sheets data sources • Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts Skills • 8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients • Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices • Proven experience working across, or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform • Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans • Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner • Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes • Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio) • Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans • Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output • Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability • Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials • Experience working with Arts & Culture • Analyzing and using data from mobile measurement platforms (MMP) like AppsFlyer to measure campaign performance • Experience developing and optimizing app install, engagement, and retention campaigns • Familiarity with social listening and cultural insights tools • Experience with creator, influencer, or community programs Benefits • Competitive benefits plans • Retirement savings plans (401K) and vacation programs Company Overview • At Chartis.io, we understand the world doesn't need another marketing agency. It was founded in 2019