Marketing Director

We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the innovations of decentralized finance (DeFi). We believe that everyone should have easy access to Web3 and traditional financial services and we're making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem.

Since we launched in 2018, we've teamed up with Web3 top projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, and PancakeSwap and 200+ others to power over 200 dynamic products. Our work also brings us into direct collaboration with major ecosystems such as Solana Labs, Consensys, and BNB Chain. We're just getting started, and we want you to help us shape the future of money!

Join us in helping world-class Web3 projects onboard millions of new users into the next generation of finance. Collaborate with more than 300 talented professionals from diverse backgrounds including banking, SaaS, and Web3 all united in delivering outstanding user experiences. Our expanding network of 200+ B2B partnerships and a user base of over 7 million means there's always room to grow your skills, tackle new challenges, and push boundaries. We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About the Role

We are seeking a highly experienced and strategic Marketing Director to spearhead our marketing efforts in the US. This pivotal role will focus on business growth, brand expansion, and customer acquisition, acting as the key marketing partner for the Head of US. The ideal candidate will coordinate seamlessly with our global marketing teams to ensure alignment and consistency in messaging and campaigns.

Your Role

Develop and execute comprehensive marketing strategies to drive business growth, and brand awareness in the US market.
Act as the primary marketing lead for the US, collaborating closely with the Head of US and providing strategic insights.
Coordinate and align US marketing initiatives with the global marketing team, reporting to Mercuryo's CMO, to ensure consistency and leverage best practices.
Lead local marketing campaigns, digital advertising, partnerships, and community outreach efforts. Coordinate closely on Partner and Product initiatives with global Partner and Product Marketing lead, on PR - with Mercuryo's PR team, on Content - with Mercuryo's Content team.
Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation.
Manage relationships with agencies, media partners, and other stakeholders to amplify reach.
Track, measure, and report on campaign performance, optimizing strategies for maximum ROI.
Develop and oversee marketing budgets, ensuring cost-effectiveness and efficiency.
Foster a culture of innovation, collaboration, and results within the US team.

What We're Looking For

Proven track record of leading successful marketing programs in the crypto, fintech, or tech industry in the US market.
8+ years of marketing experience, with at least 3 years in a leadership role.
Deep understanding of the US crypto ecosystem, business needs, consumer behavior, and regulatory landscape.
Strong strategic thinking, leadership, and cross-functional collaboration skills.
Excellent communication and stakeholder management abilities.
Data-driven decision-making with a strong grasp of analytics and marketing tools.
Ability to operate in a fast-paced, dynamic environment and adapt to evolving priorities.

What We Offer

Competitive market rate salary and performance-based incentives.
22 days annual leave with an additional 6 company days, plus bank holidays.
Comprehensive health insurance plans.
Extensive benefits program.
Flexible work schedule and remote work options.
Modern offices and co-working spaces across 6 countries.
Working equipment.
Professional development and training opportunities.
Opportunity to shape the initiatives you're working on.
Diverse and friendly team.
We are open-minded to new ideas.

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!

Marketing Director US

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