Social Media & Community Manager

With 100 Billion+ minutes streamed annually, 125 minutes of daily average listening time, and 6 Billion+ total audio plays on our platform, Pocket FM is on a mission to build the world's largest AI-powered audio streaming platform.

We're now scaling our presence across Europe, and as part of this expansion, we're actively hiring to build strong local presence: a Social Media & Community Manager.

Social Media and Community Manager – Pocket FM (Europe)

Contract: 3-month freelance contract (renewable)

Location: Germany (preferably Berlin)

Languages: German and English required

At Pocket Entertainment, we don't just tell stories — we build worlds.

We pioneered one of the world's most successful audio storytelling platforms, amassing 130M+ listeners worldwide.

We are now scaling our presence in Europe, starting with one of the biggest audio entertainment markets, Germany, with the aim of building and nurturing strong relationships with our audience.

We are looking for a Social Media and Community Manager who can build, own, and grow our social media channels and online listener communities across all major platforms.

About the role

We are seeking someone who understands how to grow and engage social media accounts and communities around a brand's core offering. You will build strong connections with followers and listeners, identify what excites them, and create initiatives that deepen their engagement with Pocket FM through consumer, market, and brand insights.

You will collaborate with our creative, media, product, and growth teams to help Pocket FM become a loved and talked-about brand across Germany — and later, across Europe.

What you will do

Social Media Management

• Build, own, and grow the official social media channels of Pocket FM Germany across major platforms (Facebook, Instagram, YouTube, TikTok, Reddit, and more).
• Craft platform-specific promotion plans to establish Pocket FM as a brand centered around German people, culture, and lifestyle, while showcasing our differentiated value offering of long-form bingeable shows and exclusive blockbusters.
• Ideate and produce content that brings Pocket FM stories to life — snippets, dialogues, teasers, plot twists, cliffhangers, and character reels.
• Create and manage a social media calendar focused on events in Germany, how Pocket FM adds value to daily life, story releases, episode drops, and trending genres.
• Collaborate with scriptwriters, audio producers, and design/video teams to create best-in-class content.
• Actively engage with comments, fan theories, reviews, and listener discussions, and interact with creators, voice artists, and fandom accounts.
• Track performance of trailers, story snippets, social-led conversions, and engagement patterns; refine hooks, formats, and messaging accordingly.
• Analyse data to understand which posts and messages drive the most engagement and brand love.
• Own targets for follower growth, engagement rate, reach, impressions, and social-media-led conversions.

Community Management

• Build authentic, two-way relationships with listeners to strengthen trust and turn them into active advocates.
• Lead continuous community engagement through conversations, interactions, and initiatives that make users feel heard, valued, and excited.
• Design meaningful, fun, and engaging interactions around our audio shows.
• Grow the listener community by empowering super-users, enabling referrals, and amplifying UGC and fan-driven content.
• Surface real-time user insights — sentiment, trends, feature requests, and churn signals — and share them with internal teams.
• Monitor and manage community sentiment to address concerns early and protect the brand's reputation.
• Amplify storytelling through community-led activities such as AMAs, polls, challenges, reactions, and collaborative fan moments.

What you bring

• 4–8 years of experience in social media and/or community management or content marketing — having built and grown social media channels or communities for yourself or for a brand.
• Strong understanding of online communities, user behavior, and engagement mechanics through NPS.
• Ability to move fast, react to trends, analyse sentiment, capture consumer insights, and manage multiple moving parts.
• Experience building, growing, and moderating social media channels and communities across major platforms (experience in product-led environments or the content industry is preferred).
• Comfortable working cross-functionally with marketing, product, content, and support teams.
• Strong organizational skills and ability to manage multiple conversations and initiatives simultaneously.

Good to have

• Experience in entertainment, OTT, gaming, audiobooks, or creator ecosystems.
• Basic video editing or design abilities.
• Knowledge of fandom psychology, binge behavior, and narrative marketing.

What you will love about Pocket FM

• Work in a storytelling-first environment with massive creative freedom.
• Collaborate with writers, creators, voice artists, and content leaders.
• Build and lead one of the strongest audio fiction communities in the world.
• Opportunity to shape culture and fan engagement across flagship shows.