Marketing and Social Media Executive

Job Summary

Popup Media Productions is looking for a results-driven Social Media Executive with a strong background in digital marketing and PPC advertising. The ideal candidate will have at least 2 years of hands‑on experience managing social media platforms, executing paid campaigns, and creating engaging content.

This role requires a balance of creative thinking and performance marketing, with proficiency in tools like Canva for visual content creation and AI tools such as ChatGPT for effective copywriting. If you’re passionate about social media growth, data‑driven decisions, and creative storytelling, we’d love to hear from you.

1. Social Media Management

• Develop, plan, and execute comprehensive social media strategies across multiple platforms (Instagram, Facebook, LinkedIn, etc.)
• Manage daily posting schedules, monitor engagement, and respond to comments and messages
• Build and nurture an active, positive online community while maintaining brand voice and consistency

2. PPC Advertising

• Plan, launch, and optimise paid advertising campaigns across platforms such as Meta (Facebook & Instagram) and Google Ads
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance
• Track budgets, analyse metrics, and optimise campaigns to achieve lead generation and brand awareness goals

3. Creative Content Development

• Design visually appealing creatives, graphics, and short‑form videos using Canva and other design tools
• Collaborate with internal teams to ensure content aligns with brand guidelines and campaign objectives
• Stay updated with social media trends, formats, and platform updates to enhance content performance

4. Copywriting & AI Tool Utilisation

• Use AI tools such as ChatGPT to support copywriting for social posts, ads, and campaigns
• Create compelling, on‑brand captions and ad copy tailored to different platforms and audiences
• Continuously explore innovative content approaches to improve engagement and reach

5. Analytics & Reporting

• Monitor social media and PPC campaign performance using relevant analytics tools
• Prepare regular performance reports with insights, learnings, and actionable recommendations