Creative Strategist - UK E-Commerce Brand

Location: Remote

Working Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing

Strategy & Planning

Develop end-to-end creative strategies aligned with customer acquisition targets
Conduct competitor analysis and trend research to keep our creative cutting-edge
Map out creative testing roadmaps and campaign calendars

Copywriting & Content Creation

Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
Craft hooks, CTAs, and messaging that convert browsers into buyers
Develop copy for landing pages, email campaigns, and marketing materials
Translate complex supplement science into clear, benefit-driven messaging

Production & Collaboration

Create detailed creative briefs for designers and video editors
Collaborate with our graphic designers and marketing team
Manage the creative production pipeline from ideation to launch

Performance & Optimisation

Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
Implement A/B testing and rapid iteration based on data insights
Present weekly performance reports with actionable recommendations

Essential Experience

What We're Looking For

2+ years of proven experience in creative strategy and copywriting for DTC brands
Strong portfolio demonstrating successful paid social campaigns with measurable results
Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
Data-driven mindset with ability to turn metrics into actionable creative insights
Exceptional communication skills and obsessive attention to detail

Technical Requirements

Expert-level copywriting for performance marketing
Proficiency with Meta Ads Manager and TikTok Ads Manager
Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
Fluent English (written and spoken) - all application materials must be in English

Bonus Points

Experience with competitor research tools (Motion, Foreplay, MagicBrief)
Background in health, wellness, or supplements industry
Understanding of ASA regulations and health claims compliance
Experience directing on-camera talent or creators

Your Personality

You live and breathe performance marketing - genuinely obsessed with what makes ads work
Passionate about creative strategy and social trends
Excellent communicator who values clarity and over-communication
Solutions-oriented with high emotional intelligence
Naturally detail-oriented and triple-checks everything
Collaborative, adaptable, and thrives in fast-paced environments

Why Join Us

Fully remote with flexibility during UK hours
Competitive salary and paid time off (including UK bank holidays)
Real ownership over creative strategy and direction
Training opportunities and quarterly growth reviews
Work on campaigns that genuinely improve people's wellbeing
Join a fast-growing brand with proven product-market fit and loyal customers

How To Apply

Please submit your application via LinkedIn including:

Your CV (in English) highlighting your DTC/e-commerce experience
A link to your portfolio or examples of your creative strategy work
A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit

Important Requirements

This is a remote contractor position (not employment)
Applications welcome from all countries
Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
All materials (CV, portfolio, video) must be submitted in English
Applications without both a portfolio and video will not be considered

Creative Strategist for UK E-Commerce Brand

Job Type