Field Marketing Specialist

The Field Marketing Specialist (FMS) reports to the Manager of Field Marketing and assists the Field Marketing Manager (FMM) in establishing Red Bull as the leading brand in their region. The FMS serves as the representative of Red Bull in their local market, aligning their efforts with global and national strategies and priorities in the most relevant manner.

Key responsibilities include gathering valuable local insights by building strong networks within specific communities and environments, including key local creators. The FMS contributes input to the development and execution of innovative marketing initiatives that address local needs and characteristics across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. Additionally, they leverage both On Premise and Off Premise channels.

Positioned "in the field," the Field Marketing Specialist manages a local team of Student Marketeers and brings the world of Red Bull to life both on campus and within the wider market, targeting new entry-point consumers effectively.