Senior Manager, Route to Market

The primary responsibilities of the Senior Manager, Route to Market (RTM) Manager, involve leading, developing, and executing RBNA’s Route to Market strategy. This role focuses on streamlining and optimizing key initiatives through close collaboration with leadership in Santa Monica (SaMo) and Business Unit (BU) Distribution. Over recent years, the Distribution business has experienced significant growth with the addition of Broadline, eCommerce, Warehouse Direct, and Natural channels, expanding beyond its traditional Direct Store Delivery-focused model.

The Route to Market strategy is designed to achieve RBNA's sales objectives, including optimizing assortment, expanding reach, advancing channel strategies, and outperforming competitors, as part of the goal to maintain the best distribution network in North America across both On-Premises and Off-Premises channels. A successful Senior RTM Manager will take ownership of the strategy, influence its implementation, and continuously refine Red Bull’s Route to Market approach, ensuring added value to the distribution network while driving overall success.