Search Engine Optimization Specialist

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood's global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

Redwood Software is looking for a data-driven, creative, and proactive SEO & GEO Specialist to join our marketing team and help us scale inbound organic growth. The ideal candidate is obsessed with the future of search, possessing a foundational understanding of traditional SEO alongside a passion for cutting-edge techniques like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). You understand that in the age of large language models, search visibility demands both data science and artful content structuring.

The SEO & GEO Specialist will play a key role in evolving our search strategy to capture visibility in AI Overviews and conversational results, driving high-intent qualified traffic, and maximizing organic conversions. You'll collaborate with content, product marketing, and web teams to implement and optimize the full spectrum of search - from blue links to AI-generated answers.

• Perform regular site audits to identify technical SEO issues and collaborate with the web team to resolve them across all Redwood websites.
• Optimize on-page elements including metadata, internal linking, heading structure, and content formatting
• Conduct keyword research to find additional search opportunities, including evaluating competitors' websites to identify content gaps and optimization opportunities
• Track and report on pertinent SEO metrics such as rankings, sessions, and demos and proactively make recommendations for improvement
• Translate target keywords and topics into structured prompts or question-based formats for AI-driven search engines
• Test different prompt structures, content formats and AI-driven content approaches to improve discoverability
• Track and report on GEO metrics such as Share of Voice, Mention Rate and Citation Rate
• Collaborate with a variety of teams, including designers, developers, content creators, etc.
• Stay updated with algorithm changes, SEO/GEO best practices, tools, and competitive trends

YOUR EXPERIENCE

• 1-3 years of hands-on SEO experience, preferably within enterprise software/SaaS environment
• Understanding of ranking factors and search engine optimization best practices
• Familiar with SEO tools such as Google Analytics, Google Search Console, Ahrefs, Semrush or similar
• Passion for SEO and internet marketing, including staying up-to-date with SEO/GEO trends, new tools, and practices.
• Experience implementing and optimizing strategies for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Familiar with using generative AI tools (e.g., ChatGPT, Gemini, Claude, or internal LLMs) for keyword research, analysis and optimization recommendations
• Strong analytical, GA reporting and Excel/Google Sheets skills
• Basic understanding of Semantic HTML, Schema Markup, and cross-device compatibility concepts
• Outstanding flexibility, adaptability, sense of accountability, and organizational skills
• Excellent communication and collaboration skills.