Overview

Regis Corporation, headquartered in Minneapolis, Minnesota, has been an industry leader in beauty salons for almost 100 years. The Company franchises, owns or holds ownership interests in more than 4,000+ worldwide locations. Regis' franchised and corporate locations operate under concepts such as Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters and Roosters. Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.

Position Summary:

The Social & Influencer Manager leads the evolution of Supercuts' social media, influencer, and earned media strategy. This role builds awareness and cultural connection through smart strategy, strong storytelling, and close agency partnership. The ideal candidate blends strategic insight with creative instinct, owning the work from concept through execution and guiding partners toward bold, on-brand ideas that perform.

Key Responsibilities:

Develop and execute annual social, influencer, and earned media strategies aligned with brand campaigns and business goals.
Lead agency partners to deliver high-quality creative, influencer partnerships, and community engagement grounded in brand strategy and data.
Write and approve briefs, select influencer partners, approve assets and calendars, and ensure clear internal communication.
Oversee earned media and experiential initiatives, collaborating with the brand team to ensure visibility and consistency.
Ensure content reflects the evolving voice of the brand and aligns with key moments, campaigns, and priorities.
Track and analyze social and influencer performance, sharing insights and recommendations with leadership.
Collaborate with cross-functional partners to support brand storytelling and address key moments that shape reputation or community perception.

Required Experience:

6+ years in social media, influencer, or communications roles within consumer, retail, or lifestyle brands.
Experience leading agencies and managing multi-platform campaigns from strategy through measurement.
Strong writing skills, creative judgment, and editorial instincts.
Proven ability to connect cultural insight with brand positioning to build social relevance.
Confident communicator skilled at collaboration and presenting ideas with clarity.
Experience with beauty, lifestyle, or franchise brands preferred.

Regis is proud to offer the following benefits for our employees:

Flexible PTO
Remote Work and Hybrid Options
Generous paid parental leave
Medical, prescription, dental, and vision benefits with no waiting period
Employee Stock Purchase Program with employer match
401k contribution options
Paid Holidays

Salary Range: $90,000-$115,000 per year based on the skills and experience the candidate brings forward.

For candidates that are local to Minneapolis, Minnesota, our modern campus is located close to the West End neighborhood of Minneapolis and offers a variety of amenities. Our campus has an onsite gym and aerobics classes, a rooftop patio, athletic courts including pickleball, golf simulator, there are nearby lakes and trails, multiple food options and free parking.

Interested in Learning More?

You can take a deeper dive into what Life at Regis looks like by visiting our Careers site! Or meet our Executive Team & Board of Directors.

Regis Corporation is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, or any other legally protected status.

Social Media Manager

Job Type