Job Title: VP of Marketing

Reporting To: Chief Revenue Officer

Position Location: Remote (with travel)

About The Service Companies (TSC)

The Service Companies (TSC) is the premier service provider to the hospitality, gaming, healthcare, education, and corporate catering industries. With over 4,500 team members serving 750 locations across 39 states, TSC is dedicated to delivering exceptional service quality and performance. As a privately owned company under TPG Twin Brook Capital Partners' ownership, TSC values a culture that empowers employee involvement and performance, driven by "The TSC Way." We're Partners in Excellence, committed to achieving the highest standards and delivering exceptional experiences for our clients, team members, and the organization.

Managed Services: Comprehensive housekeeping, cleaning, and kitchen support services for luxury hotels and casinos

Hospitality Services: Specialized staffing for food and beverage, stadiums, conventions, and corporate dining

Specialty Services: Focused services such as window cleaning, pressure washing, and pool maintenance

Position Overview

Reporting to the CRO or the CEO's designee, the VP of Marketing will lead a high-performing team responsible for all aspects of brand strategy, demand generation, product marketing, communications, and digital marketing. This leader will partner closely with Sales, Revenue Optimization, and Operations to create unified go-to-market strategies that fuel sustained growth across all business segments.

The VP of Marketing will be responsible for building and scaling a modern marketing function that aligns with TSC's corporate strategy and revenue goals. This includes owning the marketing pipeline, elevating the TSC brand across key industry verticals, and ensuring that Marketing is a measurable growth engine for the organization.

With a strong background in marketing within service-based or hospitality-related industries, this individual will demonstrate the ability to build a data-driven marketing organization, lead cross-functional initiatives, and bring innovative strategies that resonate with both B2B buyers and enterprise decision makers.

Roles and Responsibilities

Leadership & Strategy

Build and lead a world-class marketing organization encompassing brand, communications, demand generation, digital marketing, and product marketing.
Develop the company's marketing strategy, positioning, and messaging aligned with revenue goals, market dynamics, and corporate priorities.
Partner closely with Sales and Revenue Optimization to create integrated go-to-market plans that generate qualified pipeline and accelerate revenue.

Brand, Communications & Market Presence

Own and elevate the TSC brand across all channels, ensuring consistent, compelling, and differentiated messaging.
Oversee all corporate communications, PR initiatives, and industry visibility efforts.
Ensure brand alignment across internal and external materials, proposals, pitches, and sales enablement collateral.
Represent TSC at major industry events, conferences, and trade shows.

Demand Generation & Growth Marketing

Develop and execute robust demand generation programs to drive qualified leads across hospitality, gaming/casino, commercial, healthcare, and specialty services markets.
Create and maintain a KPI-driven marketing performance and measurement system.
Leverage digital channels—SEO, SEM, paid advertising, content marketing, retargeting—to grow inbound interest and pipeline productivity.

Product/Service Marketing

Gain deep knowledge of each business segment and its value propositions.
Ensure all offerings are aligned with market needs and competitive positioning.
Analyze emerging trends within hospitality, gaming, and commercial services to identify new opportunities for service diversification and market penetration.

Cross-Functional Partnerships

Collaborate with Sales to develop effective sales enablement tools and content that improve conversion.
Partner with the CRO and CEO to support executive-level strategy, board materials, and performance updates.
Work closely with Operations to ensure marketing accurately reflects service delivery capabilities, operational excellence, and customer outcomes.

Performance, Analysis & Reporting

Track, analyze, and report on marketing ROI, pipeline contribution, and key program-level performance indicators.
Oversee marketing budget planning, allocation, and forecasting.
Regularly communicate insights, opportunities, and results to the CRO, CEO, and executive committee.

Qualifications & Experience

The ideal candidate is a strategic, hands-on, and data-oriented marketing leader with a strong track record of driving measurable business outcomes. They must have significant experience leading marketing teams in high-growth, service-based, or hospitality-related industries.

Required:

10+ years of progressive marketing leadership experience, preferably in hospitality, staffing, outsourced services, facilities management, or enterprise B2B service environments.
Expertise across all marketing disciplines including brand, demand generation, digital, content, communications, and product/service marketing.
Demonstrated success scaling a marketing function and building high-performing teams.
Proven experience developing integrated go-to-market strategies that drive revenue at scale.
Strong analytical capabilities with a data-driven approach to decision-making, budgeting, and forecasting.
Experience partnering with Sales, Operations, Finance, and senior leadership teams.
Deep understanding of marketing technology stacks and CRM/automation platforms.

Leadership & Management Behavioral Competencies

Strategic Vision & Forward-Thinking:

A leader who brings new ideas, challenges the status quo, and thrives in a fast-paced environment with high expectations and no tolerance for mediocrity.

Collaborative & Cross-Functional Leadership:

Must assimilate quickly into TSC's culture and work effectively with senior management—particularly Sales, Operations, Finance, and the CRO. Encourages communication, teamwork, and transparency.

Driving Results:

A decisive leader with a track record of building high-performing marketing teams, exceeding KPIs, and translating strategy into measurable success.

Strong Business & Commercial Acumen:

Understands both operational and commercial levers of a service-based business with the ability to connect marketing strategy to enterprise-level outcomes.

Excellent Communication Skills:

Exceptional written and verbal communication abilities, with the capacity to present ideas clearly, concisely, and persuasively to the CRO, CEO, and executive committee. Must possess strong emotional intelligence and polished executive presence.

Vice President Marketing

Job Type