Responsibilities

About the Team

At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market Growth businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

About the Role

Are you ready to redefine how entire industries thrive on one of the world's most dynamic platforms?

As our Industry Strategist for Content & Services, you'll stand at the exciting intersection of creativity, data, and explosive business growth. This isn't just another strategy role; it's an opportunity to directly shape the future. You'll empower the most innovative brands across entertainment, education, finance, tech, and beyond to unlock TikTok's immense potential.

You'll drive real impact on how entire industries approach our platform. This means shaping go-to-market strategies and fueling innovation across TikTok. You'll use your influence and relationship-building skills to uncover the specific needs of our growing and small-to-medium business industries, then develop and execute strategies that drive their growth. You'll anticipate key decisions, persistently explore industry trends, and clearly articulate how TikTok can scale their businesses.

In this pivotal role, you'll mine for deep industry insights and business intelligence, then build powerful strategies that connect this knowledge directly to real business opportunities. You'll help advertisers achieve unprecedented success through our platform, all while contributing to TikTok's rapid and continued evolution.

Responsibilities

Drive Industry Strategy: Create compelling value propositions and strong points of view for various industries such as entertainment, food and bev, education, finance, tech, and more that our sales teams can use to develop winning go-to-market strategies.
Turn Insights into Action: Partner with Marketing Science, Data Science, and Product teams to uncover industry trends and translate them into practical strategies that help businesses grow.
Develop Winning Motions: Build creative solutions, shape playbooks, and strategic value packages that address specific industry challenges and opportunities.
Be a Trusted Advisor: Bring a consultative approach to clients at scale, helping them understand and leverage TikTok's unique advantages for their business goals.
Lead Cross-Functional Projects: Collaborate with Marketing Solutions, Marketing Campaigns, and Sales teams to scale vertical intelligence across the organization.
Deeply Understand Industry Decision-Makers: Identify key influencers, their networks, and content consumption habits to effectively reach them, shape their perspectives, and grow market share.
Shape Product Development: Work directly with Product teams to represent client needs and influence platform features that drive business outcomes.

Qualifications

Minimum Qualifications

Experience in a Content & Services industry (education, entertainment, finance, insurance, real estate, tech, etc.) with a deep understanding of industry dynamics.
Strong analytical skills with the ability to translate and connect data to compelling business insights and strategies.
Exceptional Communication & Presentation Skills: Proven ability to craft compelling narratives that resonate with decision-makers and deliver impactful presentations.
Must be able to foster executive relationships with genuine interest in customers’ success.
Experience in digital marketing, advertising, or strategy roles where you've demonstrated business impact.
Experience working with CRM and marketing automation platforms (e.g., HubSpot).
Interest and familiarity with adtech and automated solutions

Preferred Qualifications

Experience in digital advertising, particularly social media or video platforms.
Understanding of advertising technology and measurement.
Track record of building plans that influence marketing decision-makers.
Experience using advertising data to craft media strategy.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $96000 - $151112 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Industry Strategist (Food, Beverage, Tech & Experiences), NA SMB Marketing

Job Type