Description

Reports to: Director of Marketing

Supervises: Marketing Team

Status: Non-Exempt /Hourly

Work Schedule: Typical hours are 8-5, Monday to Friday

Purpose Of Position

The Marketing Supervisor is responsible for executing strategic marketing plans through the marketing team to achieve organizational goals, strengthen brand awareness, and ensure exceptional customer care for all Westfield brands and customers. This individual will provide strong leadership to guide the effective operations of a marketing team, driving excellence in promoting Westfield and its family of brands*.

Essential Skills

Leadership & Project Coordination
Attention to detail and ability to multi-task.
Writing skills: ability to write within specific branding criteria.
Verbal Communication: email correspondence, telephone and social media interaction
Professionalism and Self-Confidence
Customer Service oriented
Microsoft Office and social media platforms.
Marketing and leadership experience are preferred.
Creativity and ability to think outside the box.
Interpersonal skills

Essential Duties

Lead the execution of the strategic marketing plans from start to finish, leveraging the internal team, measuring results, and driving collaboration.
Oversee the daily operations of the Marketing team, providing coaching and development while leveraging each team member's strengths.
Collaborate with the sales, product, and leadership teams to ensure marketing efforts align with overall business strategies and are tracked at all times.
Maintain a strong brand presence, ensuring brand guidelines are followed across all marketing platforms.
Work with Brand Development Strategist to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Lead the team to effectively to:
Launch new CPG items
Maintain strong website, social media, and in-store presence
Establish Westfield as an influencer and a source of industry resources
Grow brand awareness and maintain high level of brand consistency
Oversee content creation; video, photography, social media, websites, and print
Communicate marketing plans and results to leadership.
Oversee all daily functions of Westfield brands marketing, to ensure all projects are sorted, ranked by importance, and efficiently completed in a timely manner.
Perform all duties as assigned.

Key Results

Demonstrate, strengthen, and advance the core values, mission, and culture of Westfield Egg Farm
Build and deploy a marketing strategy, advancing the Westfield Egg Farm brand to increase sales and achieve organizational growth goals
Develop and execute marketing initiatives with team for new consumer products
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful brand initiatives
Passionately serve the customer and collaboratively work to ensure the highest level of customer satisfaction

Requirements

High school diploma or GED
Batchlor's Degree or relevant experience preferred
1-3+ Years in Team Leadership
1-3+ Years of Marketing Experience
Videography and Photography experience
Microsoft Office proficiency
Adobe Creative Cloud proficiency
Complete support of and willing adherence to Westfield Egg Farm's mission, vision, and core values. Applicant must hold these standards as his/her own.

Language And Mathematical Skills

Ability to read and write in English.
The ability to interpret documents such as standard operating procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of employees.
Ability to calculate figures and amounts such as discounts, interest, and percentages,
Ability to apply concepts of basic algebra through the use of Excel sheets.

Personal Attributes

At times the Marketing Supervisor will be privileged to information that should not be shared. The incumbent must maintain strict confidentiality.

The Incumbent Must Also Demonstrate The Following Personal Attributes

Be honest, trustworthy, respectful and humble.
Problem solver.
Demonstrate sound work ethics.
Servant Leadership
Humble
Demonstrate cultural awareness and sensitivity across a variety of cultures.

Physical Requirements / Environmental Conditions

The Marketing Supervisor position will include long hours of sitting and occasional light lifting. The Marketing Supervisor will need the ability to work in a busy and noisy environment while managing multiple tasks and interruptions effectively. Must be willing and able to visit farms, get dirty as needed, and serve customers.

Family of Brands

Westfield Egg Farm – Parent company with an audience of potential employees, industry knowledge, custom packing, and private label services. Providing marketing services for our customers as needed.

Nature's Yoke – CPG Retail Facing Free-Range Brand

Utopihen Farms – CPG Retail Facing Pasture-Raised Brand

Rosie's Farm Fresh – CPG Retail Facing Specialty Egg Brand

Elevated Delights – CPG Retail Facing Specialty Egg Brand

Westfield Innovations – Manufacturing division, focused on egg/farm equipment innovation - - Power Scrub – Small egg washers for individual family farms

Marketing Supervisor

Job Type