Social Media Strategist - Part-Time

Position Summary
Green Apple Strategy is looking to add a Social Media Strategist to our team. This role will be
housed in the Orchard, Green Apple's creative collective. Orchard members are 1099
contractors who work on a project basis for Green Apple. This position will be key in driving
the social media strategy for a diverse range of client accounts, working closely with the
Content Marketing, Client Relations, and Strategy teams. The Social Media Strategist will
oversee the creation, execution, and optimization of social media campaigns to achieve client
goals across various platforms. This person must stay on top of trends, new platforms, and
industry shifts to ensure our clients' brands remain relevant, engaging, and impactful.
Responsibilities

• Develop and Execute Social Media Strategies: Lead the strategy and planning for
  

social media campaigns, aligning with client objectives and industry trends. Craft
data-driven strategies that resonate with target audiences across platforms like
LinkedIn, Instagram, Facebook, TikTok, X, and more.

• Content Execution & Leadership: Collaborate with copywriters, designers, and other
  

content creators to ensure all social media content is engaging, consistent with brand
guidelines, and optimized for each platform.

• Campaign Management & Optimization: Oversee the end-to-end execution of social
  

media campaigns and monthly social media content for clients. Monitor, test, and
optimize content to improve engagement, reach, and ROI.

• Audience & Competitor Insights: Analyze competitors, audience behaviors, and
  

emerging social media trends to refine strategies continuously. Use social listening
tools to stay ahead of the curve and deliver fresh insights.

• Social Media Analytics & Reporting: Measure the success of campaigns using key
  

performance indicators (KPIs) such as engagement, reach, impressions, click-through
rates, and conversions. Provide actionable insights and reports that demonstrate the
impact of social media efforts for clients.

• Community Engagement & Reputation Management: Develop and execute strategies
  

for community engagement that foster brand loyalty, including responding to
comments, direct messages, and mentions across social media platforms.

• Collaboration and Communication: Work closely with the Green Apple team, providing
  

regular updates and proactively addressing any questions or concerns. Ensure that all
social media activities are aligned with overall marketing and business objectives.
Supervisory Responsibilities
None at this time.
Qualifications
Skills

• Expertise in developing and executing multi-platform social media strategies for B2B
  

and B2C clients (LinkedIn, Instagram, X, Facebook, TikTok, YouTube, Google Business
Profile, etc.).

• Strong knowledge of current social media best practices, trends, and tools, with the
  

ability to adapt quickly to platform updates and emerging features.

• Proven ability to analyze social media performance and use data-driven insights to
  

improve content strategies and drive business outcomes.

• Experience with social media and analytics tools (e.g., Sprout Social, Agorapulse, Later,
  

Google Analytics, etc.) to track campaign performance and adjust strategies.

• Ability to create engaging, high-quality content across platforms and collaborate
  

effectively with designers and content creators to ensure cohesive brand messaging.

• Familiarity with paid social advertising (e.g., Facebook Ads Manager, LinkedIn Ads) and
  

the ability to integrate organic and paid strategies for maximum impact.

• Experience with graphic design, photo and video editing, and publishing, a plus
• Strong project management skills and the ability to juggle multiple clients and
  

campaigns in a fast-paced, remote work environment.
Education and/or Experience

• A college degree in marketing, communications, journalism, or a related field and/or
  

Equivalent Education Or Experience In Job-related Activities Is Required.

• At least 3-5 years of experience in social media strategy, preferably with agency
  

experience or working with diverse client portfolios

• Experience working in a virtual or distributed team environment is a plus.
  

WORK ENVIRONMENT
All Orchard members are 1099 contractors and work virtually for Green Apple. The Orchard
houses creative specialists nationwide who serve Green Apple's clients.
The Green Apple team will have periodic scheduled meetings with members of the Orchard
hosted on Google Meet. The Social Media Strategist should be able to communicate with and
deliver tasks to Green Apple team members during business hours (9 am - 5 pm CST).
All work is managed through Green Apple's project management system, Basecamp. Time
should be tracked by the contractor and submitted for payment to Green Apple's accounting
team. Payment terms and rates will be negotiated before the new contractor is onboarded.
Compensation

• Hourly Pay: 1099 contractor position. Time will be tracked and submitted by invoice.
  

Hourly rate based on experience and expertise.

• Hours: This role typically offers 5-30 hours per week, depending on client needs.
  

TO APPLY
To take the next step in the application process, please send your resume, LinkedIn profile, and
examples of work to [email protected] with the subject line: Applying for Social
Media Strategist position.